Background

The client is a Media company focused on niche magazines. It publishes about 70 monthly magazines, being “Engines”, “Decoration” and “Sailing” the main topics. Its presence in Internet is low and basic.

The CEO wants to develop a scalable Internet platform which complements the current business model.

Valoris role

Study the clients’ portfolio and analyze the feasibility of developing the Internet platform.

Study existing Internet models compatible with the company and products.

National and International benchmark of industry trends.

Quantitative forecast of Internet advertising revenues.

Develop a model of presence in Internet for each magazine, based in two main aspects: type of contents and social networks.

Results

Model of presence in Internet for each magazine developed.

For more information about Valoris and its Internet practice, please contact us.